Mark Spratt, founder of Potential Films, believes that while mainstream film continue to perform well, ‘smaller’ independent and foreign films are increasingly having a tougher time in the marketplace.
What were your strongest performing films of the 2009/2010 financial year?
Noodle and I, Don Giovanni.
What titles didn’t necessarily meet your expectations?
Sister Smile; it failed to reach even moderate levels of business.
How experimental are Potential’s plans in terms of distribution models?
No simultaneous releases. We’re trying region by region release with Second Hand Wedding.
While 2009 registered a record box office intake, do the independents feel it?
Successful films continue to perform well – there is no difference, but ‘smaller’ independent/foreign films are having a tougher time.
What is the key to the survival of independent, niche product distributors?
Providing quality alternatives and finding and convincing their audience to see them. Anything perceived as too downbeat or...
What were your strongest performing films of the 2009/2010 financial year?
Noodle and I, Don Giovanni.
What titles didn’t necessarily meet your expectations?
Sister Smile; it failed to reach even moderate levels of business.
How experimental are Potential’s plans in terms of distribution models?
No simultaneous releases. We’re trying region by region release with Second Hand Wedding.
While 2009 registered a record box office intake, do the independents feel it?
Successful films continue to perform well – there is no difference, but ‘smaller’ independent/foreign films are having a tougher time.
What is the key to the survival of independent, niche product distributors?
Providing quality alternatives and finding and convincing their audience to see them. Anything perceived as too downbeat or...
- 8/15/2010
- by Miguel Gonzalez
- Encore Magazine
According to Second Hand Wedding director Paul Murphy, his 2008 hit New Zealand comedy – released in Australia last week by Potential Films – is yet to make a profit.
“Due to great DVD and airline sales we have managed to climb from 30 percent (cinema income) to around 60 percent recoupment, which has been distributed proportionately to investors – including deferred payments to cast and crew. As successful as the film is considered, it has still failed to make a profit as yet,” Murphy told Encore.
Murphy said that due to the way the income is distributed, Garage Sale Productions only receives approximately 15 percent of the box office intake.
“The film made around Nz$1.9m, so approximately $280,000 came back to the filmmakers. It was shot on a production budget of around $200,000 and received a post grant of $700,000 from the New Zealand Film Commission for a total budget of around $900,000,” he explained.
About his experience working...
“Due to great DVD and airline sales we have managed to climb from 30 percent (cinema income) to around 60 percent recoupment, which has been distributed proportionately to investors – including deferred payments to cast and crew. As successful as the film is considered, it has still failed to make a profit as yet,” Murphy told Encore.
Murphy said that due to the way the income is distributed, Garage Sale Productions only receives approximately 15 percent of the box office intake.
“The film made around Nz$1.9m, so approximately $280,000 came back to the filmmakers. It was shot on a production budget of around $200,000 and received a post grant of $700,000 from the New Zealand Film Commission for a total budget of around $900,000,” he explained.
About his experience working...
- 8/3/2010
- by Miguel Gonzalez
- Encore Magazine
Thanks to Potential Films we have passes for the New Zealand hit Second Hand Wedding, directed by Paul Murphy.
Jill and Brian Rose are happily married and looking forward to their daughter, primary school teacher Cheryl, following in their footsteps when long-time boyfriend, mechanic Stew, proposes. Clouds gather, however, when it becomes clear that Cheryl has issues with her mother’s voracious bargain hunting, which she fears will ruin her wedding. Covering up the truth has consequences for everyone involved. Will Cheryl be able to get out of the hole she’s dug for herself?
Second Hand Wedding was a massive hit in New Zealand in 2008.
The Australian release is scheduled for July 29.
To win, email miguel@focalattractions.com.au and tell us, have you ever bought anything second hand?...
Jill and Brian Rose are happily married and looking forward to their daughter, primary school teacher Cheryl, following in their footsteps when long-time boyfriend, mechanic Stew, proposes. Clouds gather, however, when it becomes clear that Cheryl has issues with her mother’s voracious bargain hunting, which she fears will ruin her wedding. Covering up the truth has consequences for everyone involved. Will Cheryl be able to get out of the hole she’s dug for herself?
Second Hand Wedding was a massive hit in New Zealand in 2008.
The Australian release is scheduled for July 29.
To win, email miguel@focalattractions.com.au and tell us, have you ever bought anything second hand?...
- 7/28/2010
- by Miguel Gonzalez
- Encore Magazine
Actor/comedian Rhys Darby ("Flight of the Conchords") and award-winning British actress Sally Hawkins ("Happy-Go-Lucky") have teamed for the bitter-sweet New Zealand romantic comedy "Love Birds" for Icon Entertainment International.
Darby plays an ordinary guy whose long-term girlfriend has just left him. When a shelduck (a native large goose-like duck) crash lands into his life, he's forced to nurse it back to health and sees the errors of his own approach to life. Hawkins plays a sassy animal specialist with whom he forms a romantic bond.
Bryan Brown, Emily Barclay, Craig Hall and Dave Fane also star. Paul Murphy directs from a script by Nick Ward who previously worked together on the highly successful "Second Hand Wedding". Matthew Metcalfe and Alan Harris ("Dean Spanley") will produce.
Filming kicked off in Auckland, New Zealand on Sunday and will run through until mid-May. Icon will release the film in the UK, Australia...
Darby plays an ordinary guy whose long-term girlfriend has just left him. When a shelduck (a native large goose-like duck) crash lands into his life, he's forced to nurse it back to health and sees the errors of his own approach to life. Hawkins plays a sassy animal specialist with whom he forms a romantic bond.
Bryan Brown, Emily Barclay, Craig Hall and Dave Fane also star. Paul Murphy directs from a script by Nick Ward who previously worked together on the highly successful "Second Hand Wedding". Matthew Metcalfe and Alan Harris ("Dean Spanley") will produce.
Filming kicked off in Auckland, New Zealand on Sunday and will run through until mid-May. Icon will release the film in the UK, Australia...
- 3/31/2010
- by Garth Franklin
- Dark Horizons
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