"Ordering a vodka martini takes knowledge and self-assurance, which has been demonstrated effortlessly by James Bond throughout the years," said actress Stephanie Sigman, who portrayed Estrella in 'Spectre' (2105). "His cool attitude and stylish sophistication have gone hand in hand with his choice of vodka martini. Belvedere is a great match."
The consumer advice title card on this television commercial states: "Please enjoy Belvedere responsibly."
"James Bond is recognized as the most admired and influential taste-maker in the world," said then Belvedere Vodka President, Charles Gibb, commenting on the brand's biggest partnership ever.
To tie in with the global release of 'Spectre' (2015), Belvedere created special limited edition bottles featuring the iconic 007 gun barrel logo.
Rodney Williams, president of Belvedere Vodka, said in 2017: "Ordering a vodka Martini signals appreciation of the classic cocktail, which has been demonstrated effortlessly by James Bond throughout the years. We believe the Martini is the best place for our vodka's character to shine through, and we are proud to present the Official Belvedere 007 Martini."