John and daughter Emma have cluttered their 31-room converted 1856 Grade II listed Victorian manor house with tat. Alex thinks that a way to restore their fortunes is through functions.
Alex visits Lytham St Anne's to help the owner of a struggling seaside 8 bedroom 2 story Victorian B&B. Two years ago, Georgina gave up a career teaching business studies to follow in her parents' footsteps and run a successful guesthouse.
Quasim's parents remortgaged the family home to buy the 13 room Victorian Lawn Guest House, but with 13 other B&Bs on the same street, Quasim is failing to stand out to get the important airport passenger trade from nearby Gatwick.
Grace has plans to retire and hand the outdated 37 bedroom 1895 converted manor house hotel to her daughter Jackie. But new chain hotels are moving in, and Grace is getting worried there will be no business to pass down.
Having invested everything into a gorgeous 200 yr old converted farmhouse specialist holiday retreat, before realizing that cycling holidays are not money-spinners, ex-pats Mike and Joss call Alex to the French Pyrenees.
Can inexperienced hoteliers Adrian and Gill fight a poor reputation and low-cost trade to make a profit for their 51-bed Victorian seaside hotel come the vital summer season?
Having bought this former Tudor coaching inn now 12-room pub in West Sussex just over a year ago, novice hoteliers Chris and Leisha have now run out of both cash and momentum. Chris's butterfly brain exasperates both Leisha and Alex.
Alex returns to the grimy Crown Inn in the Wiltshire village of Aldbourne to see if 70-year-old innkeeper Alan has cleaned up his act. Alex first visited in 2018, but refused to stay the night as the bedroom was filthy.
