In concert versions of "Watch" you can hear how the singer uses the "twang" technique, better known in the Russian-speaking environment as "vocal nose". This technique is characterized by the addition of loud overtones to the timbre, which make the voice sound denser and louder at high notes.
Gagarina, according to her, sings the song "loudly, but very personally for everyone."
The music video has about 11 million views on YouTube Channel as of June 2020.
The song was performed by the singer as part of one of the broadcasts of the popular evening TV show "Evening Urgant".
The audience first heard the single as a premiere in Moscow, at a large solo concert of the singer.