Cinema halls have received the green signal to operate with 100 per cent occupancy. It is positive news for the theatre owners, but not so for the box office just yet.
Union Minister Prakash Javadekar on Sunday allowed theatres to be operate with full capacity from February 1, except in containment zones, while adhering to health safety protocols. However, despite the call, the film trade could be months away from good business. Without big releases and a psychological block over Covid still looming in the minds of many, the audience is not interested in returning to theatres right away, irrespective of whether occupancy rules allow 50 or 100 per cent.
"It was long awaited. After the central government, we await go ahead by the state government. But it is a big breather for the exhibition industry. Now, we hope that the state governments are also proactive in giving us the permission," trade expert Girish Johar said.
Union Minister Prakash Javadekar on Sunday allowed theatres to be operate with full capacity from February 1, except in containment zones, while adhering to health safety protocols. However, despite the call, the film trade could be months away from good business. Without big releases and a psychological block over Covid still looming in the minds of many, the audience is not interested in returning to theatres right away, irrespective of whether occupancy rules allow 50 or 100 per cent.
"It was long awaited. After the central government, we await go ahead by the state government. But it is a big breather for the exhibition industry. Now, we hope that the state governments are also proactive in giving us the permission," trade expert Girish Johar said.
- 2/2/2021
- by Glamsham Editorial
- GlamSham
Telugu star Nabha Natesh is on cloud nine. Her recent release, Solo Brathuke So Better, has opened to a good response at the theatres. What makes it all the more special is that this was the first film to release in theatres post lockdown.
"I am so happy and grateful for the love audience has showered on my film. I was eagerly waiting to see the audience's reaction," said a visibly happy Nabha.
Even as the film does good business, Nabha's character Amrutha is being liked by viewers. Her acting is receiving special attention of the fans.
Even as many films have been releasing on Ott amid the closure of cinema halls owing to Covid lockdown, Nabha feels going to theatres is more than just an outing.
"It's a wholesome magical experience. It is not just about going to the theatres -- going there, booking tickets, ordering popcorn and watching...
"I am so happy and grateful for the love audience has showered on my film. I was eagerly waiting to see the audience's reaction," said a visibly happy Nabha.
Even as the film does good business, Nabha's character Amrutha is being liked by viewers. Her acting is receiving special attention of the fans.
Even as many films have been releasing on Ott amid the closure of cinema halls owing to Covid lockdown, Nabha feels going to theatres is more than just an outing.
"It's a wholesome magical experience. It is not just about going to the theatres -- going there, booking tickets, ordering popcorn and watching...
- 1/8/2021
- by Glamsham Editorial
- GlamSham
TollywoodThe film has managed to collect about Rs 11.5 crore so far from theatres.Rajeswari ParasaNearly two weeks ago, on Christmas day, Solo Brathuke So Better (Sbsb), starring Sai Dharam Tej and Nabha Natesh, became the first Telugu movie to hit the theatres post the lockdown in the Telugu states. According to movie trackers and insiders from the film industry, the release has set a good precedent and the response from the audience has boosted the confidence of others from the industry who are looking to release their films in theatres. The film has managed to collect about Rs 11.5 crore from theatres so far. Sbsb was originally bankrolled by Sri Venkateswara Cine Chitra Creations. They later sold the movie to Zee Studios which decided to opt for a theatrical release. The move has proved to be profitable as the audience was eager to watch a film in theatres after the lockdown was lifted.
- 1/7/2021
- by Balakrishna
- The News Minute
Tollywood Four Telugu films are lined up for release this Sankranthi.Tnm StaffImage for representation only After the Tamil Nadu government gave permission to run theatres in the state with 100% occupancy, the theatre and multiplex owners from Andhra Pradesh and Telangana have also requested for the same in the Telugu states. A formal representation has been sent by the Telugu Film Producers Council (Tfpc) to both the Chief Ministers, requesting permission for 100% occupancy as opposed to the 50% allowed now. In a letter, the Tfpc has stated that theatres are not able to cope with maintenance expenditures with 50% occupancy. “..we hereby inform that the occupancy of upto 50% seats and the expenditure incurred for the maintenance of theatres with Standard Operating Procedure, the Management of Theatres are not able to meet necessary expenditure for maintenance of theatres and therefore incurring losses (sic),” reads the letter. The letter further says that the Tamil...
- 1/5/2021
- by Rajeswari
- The News Minute
TollywoodThough visiting a theatre is a high risk activity, the fear of the coronavirus seems to have taken a backseat in the fans whom Tnm spoke to.Rajeswari ParasaCourtesy..TwitterSai Dharam Tej’s Solo Brathuke So Better (Sbsb) finally hit the screens on December 25 after being postponed by nearly nine months. This is the first mainstream film from Tollywood to release after theatres were opened across the country. Ram Gopal Varma's small budget film Murder came out a day earlier, on December 24. Theatres were closed in all states in mid-March due to the Covid-19 pandemic. Among the last places to be reopened by the Union and state governments, film buffs who missed the theatrical experience made a beeline to cinema halls after they were reopened. With masks and sanitsers, several fans of Telugu cinema went to the theatres to watch Sbsb. ఫస్ట్ హాఫ్ Super అంట #SoloBrathukeSoBetter...
- 12/26/2020
- by Rajeswari
- The News Minute
Tollywood A few Telugu films like ‘V’ and ‘Uma Maheswara Ugra Roopasya’ were released on Ott this year because of the pandemic.Digital NativeSai Dharam Tej’s upcoming film Solo Brathuke So Better is reportedly gearing up for a theatrical release. Earlier, there were reports that the filmmakers might opt for an Ott release, but with the theatres in Andhra and Telangana reopening post lockdown, it has now been decided that the film will be released in theatres. Solo Brathuke So Better has already received a U certificate, and all that remains now is an official announcement regarding its release date. It may be noted here that a couple of theatres are functional in Vizag now, and there are reports that all theatres in Andhra Pradesh may become fully functional by December. Therefore, in all probability, Solo Brathuke So Better may hit the theatres in December this year. The film...
- 10/23/2020
- by Jahnavi
- The News Minute
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