The entire movie was filmed on an iPhone7 Plus.
During the outdoor shoots in the sweltering heat of Visakhapatnam, iPhones used to get extremely overheated in minutes before eventually turning itself off. To beat this, the filmmakers wrapped the phone in a re-sealable ziploc freezer bag and cooled them in an ice bucket. Two iPhones were alternated during the outdoor shoots with a 'cooling off' period in between.
As a way to draw audiences to theaters in a weak economic market. The filmmakers came up with a unique promotional strategy of making all morning shows free on the first day of the release on a first-come-first serve basis in all theaters of Andhra Pradesh and Telangana states. The response was resounding with theaters reporting house-full capacity audience for the movie.
'Beach Road Chetan' is the first Indian movie to be shot on an iPhone having a major theatrical release.
One of the first characters to be finalized in the film is the iPhone. Since the iPhone happens to be the lead character in the movie and since the story largely revolves around it, the filmmakers took a conscious decision to shoot the entire film on an iPhone.