Helvetica (2007)

Bruno Steinert: Self

Quotes 

• Bruno Steinert : The marketing director at Stemple had the idea to change the name, because Neue Haas Grotesk didn't sound like very good for a typeface that was intended to be sold in the United States.

  Alfred Hoffmann : Stemple suggested the name of Helvetia, this is very important. Helvetia is the Latin name of Switzerland. My father said, that's impossible, you cannot call a typeface after a name of a country. So, he said, why don't we call it Helve-ti-ca. So, in other words, this would be "the Swiss typeface". And they agreed.