I have to admit that I have been drinking coffee for forty years and I will be drinking coffee when I finally give up the ghost. I found this story to be so exciting, but also sad. I really enjoyed seeing the process of coffee growing, roasting and sale, but I was totally distressed at the fact that a cup of coffee sells for 25 times what the farmers in Ethopia get for growing it. It is further distressing that a small increase in the amount paid would make tremendous effect on their lives. They just want to educate their children and buy them a pair of shoes. Paying them a fair price would probably not increase what we pay for a pound of coffee in a measurable way, but it would make all the difference in the world to them. What is the alternative? They are now growing plants used as a narcotic in East Africa because they cannot get a fair price for coffee. The shame is not on them, but on us. This was a great film and the only criticism I could ever make about it was that it was not in Indonesia, where they make my favorite Sulawese coffee.