- An examination of the health risks involved in the fast food industry as well as its environmental and social consequences.
- Don Anderson is the marketing director for Mickey's fast food chain. He's the inventor of their bestselling hamburger, the Big One. Independent research has shown the presence of cow's feces in the Big One. Don is sent to Cody, Colorado, to verify if the main supplier of Mickey's beef is efficient as it appears, and the production process is up to code. During his investigation, he discovers the horrible truth behind a simple hamburger; the reality is not like it's portrayed. Don discovers what the mass production system involves, from the temp-workers like Amber to the exploitation of irregular immigrants. It's not only the meat being crushed in the machinery, but our society.—1felco
- In California, the VP of Marketing of the Mickey's Fast Food Don Anderson is responsible for the hamburger "Big One", the number one in selling in Mickey's chain of fast food restaurants. When an independent research in the meat patties produced in Cody, Colorado, indicates the presence of cow manure, Don is sent to the facility to investigate possible irregularities in the meatpacking production plant and also the major supplier of kettle. Along his surveys, Don finds the truth about the process and how meat is contaminated. Meanwhile, a group of illegal Mexican immigrants arrive in Cody to work in the dirty jobs in the plant while a group of activists plot how to expose the terrible situation of the Mickey's industry.—Claudio Carvalho, Rio de Janeiro, Brazil
- At the core of the ensemble drama is Don Anderson, the Marketing Director for the hamburger chain Mickey's, who helped develop the "Big One," its most popular menu item. When he learns that independent research has discovered the considerable presence of fecal matter in the meat, he travels to Cody, Colorado to verify if the local slaughterhouse, the main supplier for Mickey's, is guilty of sloppy production techniques.
Don's tour of the processing plant shows him only the pristine work areas and most efficient procedures, but those with previous connections to the company alert him of all the horrors that were kept secret from him. Don slowly comes to the realization that the simple hamburger sold by Mickey's and everywhere else may not be as healthy as the public is led to believe it is.
Secondary plots deal with the exploitation of illegal immigrants from Mexico, the expectations of fast food restaurant employees and how they are treated, and the efforts of a small group of young anti-corporate activists to save the cattle from horrendous conditions.
The film ends with a glory scene in which real cows are slaughtered.
Contribute to this page
Suggest an edit or add missing content