- The story of how George Jung, along with the Medellín Cartel headed by Pablo Escobar, established the American cocaine market in the 1970s in the United States.
- A boy named George Jung grows up in a struggling family in the 1950's. His mother nags at her husband as he is trying to make a living for the family. It is finally revealed that George's father cannot make a living and the family goes bankrupt. George does not want the same thing to happen to him, and his friend Tuna, in the 1960's, suggests that he deal marijuana. He is a big hit in California in the 1960's, yet he goes to jail, where he finds out about the wonders of cocaine. As a result, when released, he gets rich by bringing cocaine to America. However, he soon pays the price.—Anonymous
- George Jung is the son of a struggling small business owner. Seeing his family struggle to make ends meet and failing, George vows never to share a similar fate. Moving to California, he starts his own pot pushing operation in which he finds both success and imprisonment. In prison, he meets a cell-mate who introduces him into a partnership to the lucrative new market in cocaine. Upon release, George Jung quickly becomes instrumental in establishing the exploding US market for cocaine in which he claimed that he handled about 85% of the supply in the 1970s. However, for all the fabulous wealth and power he gained, the true costs of his dangerously treacherous occupation catch up with him in ways from which he would never recover.—Kenneth Chisholm <kchishol@home.com>
- A young George Jung (Johnny Depp) and his parents Fred (Ray Liotta) and Ermine (Rachel Griffiths) of Weymouth, Massachusetts. When George is ten years old, Fred files for bankruptcy and loses everything, but tries to make George realize that money is not important. As an adult, George (Johnny Depp) moves to Los Angeles with his friend "Tuna" (Ethan Suplee); they meet Barbara (Franka Potente), an airline stewardess, who introduces them to Derek Foreal (Paul Reubens), a marijuana dealer. With Derek's help, George and Tuna make a lot of money by retailing pot on the beaches. Kevin Dulli (Max Perlich), a college student back in Boston, visits them and tells them of the enormous market-and demand-for pot in Boston. With Barbara's help, they start bringing the drugs to Boston (Barbara starts by taking 25 pounds of pot to Boston per day on her flights, as her bags are not checked). The demand for the "good pot" skyrockets.
As the demand grows, they decide to start buying the drugs directly from Mexico with the help of Santiago Sanchez (Tony Amendola), a Mexican drug lord. But two years later, George is caught in Chicago trying to import 660 pounds of marijuana and is sentenced to two years. After unsuccessfully trying to plead his innocence (by reciting the lyrics of Bob Dylan's "Pretty Boy Floyd (Woody Guthrie)") and insisting that he did no more than "cross an imaginary line with a bunch of plants"), George skips bail to take care of Barbara, who is suffering from, and eventually succumbs to, cancer. Her death marks the disbanding of the group of friends; even his friend, Tuna, flees their vacation home in Mexico and is never seen again. While hiding from the authorities, George visits his parents back in New England. While he is having a heart-to-heart talk with his father, George's mother calls the police, who come and arrest him.
George is now sentenced to 26 months in a federal prison in Danbury, Connecticut. His cellmate Diego Delgado (Jordi Molla) has contacts in the Medellín cocaine cartel and convinces George to help him go into business. Upon his release from prison, George violates his parole conditions and heads down to Cartagena, Colombia to meet up with Diego. They meet with cartel officer Cesar Rosa to negotiate the terms for smuggling 15 kilograms (33 lb) to establish "good faith". As the smuggling operation grows, Diego gets arrested, leaving George to find a way to sell 50 kg (110 pounds) and get the money in time.
George reconnects with Derek in California, and the two successfully sell all 50 kg in 36 hours, amassing a $1.35 million profit. George is then whisked off to Medellín, Colombia, where he finally meets the group's leader, Pablo Escobar (Cliff Curtis), who agrees to go into business with them. With the help of main middleman Derek, the pair becomes Escobar's top US importer. At Diego's wedding, George meets Cesar's fiance Mirtha (Penélope Cruz) and marries her. However, Diego resents George for keeping Derek's identity secret and pressures George to reveal his connection. George eventually discovers that Diego has betrayed him by cutting him out of the connection with Derek. Inspired by the birth of his daughter and chastened by a subsequent drug-related heart attack, George severs his relationship with the cartel and vows to leave the drug business forever.
All goes well with George's newfound civilian life for five years, until Mirtha organizes a 38th birthday party for him. Many of his former drug associates attend, including Derek, who reveals that Diego eventually cut him out as well. The FBI and DEA raid the party and arrest George. Following George's conviction, he becomes a fugitive. Meanwhile, his bank account-heretofore under Manuel Noriega's protection in Panama-is seized. One night, he and Mirtha get into a fight while driving. They are pulled over by police and Mirtha tells them Jung is a fugitive and has stashed a kilogram of cocaine in his trunk. He is sent to jail for three years, during which time Mirtha divorces him and takes custody of their nine-year-old daughter, Kristina "Sunshine" Jung (Emma Roberts). Upon his release, George finds himself struggling to keep his relationship with his daughter on good terms.
George promises Kristina a vacation in California and seeks one last deal to garner enough money for the trip. George completes a deal with former accomplices but learns too late that the deal had been set up by the FBI and DEA, with Dulli and Derek having leaked the nature and location of the action in exchange for pardons for their involvement in his prior actions. George is sentenced to 60 years at Otisville Correctional Facility in upstate New York. He explains in the end that neither the sentence nor the betrayal bothered him, but that he can never forgive himself for having to break a promise to his daughter.
While in prison, George requests a furlough to see his dying father, Fred. His unforgiving mother denies the request, saying a visit would only upset Fred. George is given a tape recorder to record a final message to his father. In the message, George recounts his memories of working with his father, his run-ins with the law, and finally, too late, his understanding of what Fred meant when he said that money is not "real".
The film closes with George as an old man in prison, imagining that his daughter (Jaime King) finally comes to visit him. She slowly fades away as a guard calls for George. The film concludes with notes indicating that Jung's sentence will not expire until 2015, and that his daughter has yet to visit him. The film's final image is a photograph of the actual George Jung.
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