The release of M Night Shyamalan's The Last Airbender has reminded me that, with few notable exceptions, most movies with 'last' in the title are really bad
M Night Shyamalan's latest release is always aggressively advertised as "An M Night Shyamalan Film" – perhaps to preclude the public's confusing it with "An F Night Shyamalan Film" or "A Film by Tilda Night Shyamalan". This is a generous, conscientious act on the part of the producers, but it is also a cunning ploy from the consumer protection standpoint, because it means that moviegoers who have voluntarily paid to see daft offal such as The Village or The Happening or Unbreakable or Lady in the Water can't turn around and say: "Hey! Why didn't someone warn me that The Last Airbender was an M Night Shyamalan film?" The minatory phrase "An M Night Shyamalan Film" is like a brightly lit road sign reading: "Serious Accident Ahead.
M Night Shyamalan's latest release is always aggressively advertised as "An M Night Shyamalan Film" – perhaps to preclude the public's confusing it with "An F Night Shyamalan Film" or "A Film by Tilda Night Shyamalan". This is a generous, conscientious act on the part of the producers, but it is also a cunning ploy from the consumer protection standpoint, because it means that moviegoers who have voluntarily paid to see daft offal such as The Village or The Happening or Unbreakable or Lady in the Water can't turn around and say: "Hey! Why didn't someone warn me that The Last Airbender was an M Night Shyamalan film?" The minatory phrase "An M Night Shyamalan Film" is like a brightly lit road sign reading: "Serious Accident Ahead.
- 8/16/2010
- by Joe Queenan
- The Guardian - Film News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.