Marshall finds a script in his mailbox for a TV show called Eerie, Indiana (1991). As he starts reading, he suddenly finds himself on a TV set where his family are just actors and everyone calls him Omri.
Eerie doesn't have daylight savings time, but Marshall's determined not to miss out on the extra hour and sets his watch back anyway. Then everyone in Eerie disappears, except for some creepy garbage collectors and a strange milkman.
Melanie arrives in Eerie and both Marshall and his friend Devon fall for her. But when Devon is killed in an accident and his heart is transplanted into Melanie's body, she starts to act a lot like him.
Marshall and his family are welcomed to their new home town by Betty Wilson who encourages Marshall's mom to buy ForeverWare - a special type of plastic container guaranteed to keep anything fresh forever.
As the World o' Stuff's new marketing campaign takes subliminal advertising to a new level, sleepwalking customers start buying everything in sight on credit. But they should have read the small print.
Marshall's Dad invents Mr Wilson, a friendly ATM - so friendly that when Simon stops to chat, the machine starts giving him money (despite him not even having a bank account), which throws the whole of Eerie into bankruptcy.
It's Halloween and Marshall and Simon are stuck at home babysitting Simon's younger brother Harley. But the night isn't as boring as they expected, when Harley switches places with the mummy from the monster movie he's watching.
Marshall discovers an old undelivered letter along with the ghost of its author, Tripp McConnell, who wants Marshall's help to finally deliver the letter to his childhood sweetheart.
Marshall wins a lottery to select the next Harvest King, and must go into the woods to face the Eerie wolf. The only problem is that none of the previous 'winners' have ever returned.
When Marshall's stolen bicycle mysteriously reappears after Sara Bob signs her drawing of it, she realizes that she can change reality with her pictures, and sets about creating the perfect family.