My son loved this movie so much, we had to make a Sammy's Super T-Shirt for him to wear, involving freeze-framing it on the VHS player, copying the picture, then reproducing it on a white t-shirt using wash-proof clothing dyes. He loved it. Why is the movie so good? It is a children's movie, made to capture the imagination of children and demonstrating that within each of us there is an ability to succeed if the effort is put in (which may not be true, but, hey, you'll never know if you don't try). Sammy is no different to Raiders of the Lost Ark, except for budget. You may say this is ridiculous, but I saw the looks on my son's and his friend's faces as they watched a movie made for them. Target market - a 100% hit.