An ad agency suggests using Baja California, Mexico, for an industrialist's campaign. He insists on all 4 of them riding the 600 miles on dirt bikes to find the perfect spot. It gets rough - not just the route.
Griffith plays a captain of industry who hires an ad agency (Shatner and Gortner). The agency tries to sell Griffith on a campaign shot in Baja, California. Griffith won't sign without all of them seeing Baja first-hand: on a dirt-bike road trip fraught with danger.—Roger Thornhill <rogerthornhill@webtv.net>
A hard-driving executive bullies three advertising men, trying to solicit his business, into accompanying him on a motorcycle trip into Mexico, which jeopardizes their careers, their families and their lives.—frankfob2@yahoo.com