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Four dogged door-to-door Bible salesmen travel from Boston to Florida on a seemingly futile quest to sell luxury editions of the Good Book to working-class Catholics.

Filmmakers (and brothers) Albert and David Maysles follow four employees of a company that makes expensive, ornate, illustrated bibles as they attempt to sell the items door-to-door to less-than-interested customers, who are mainly poor or lower-middle-class Catholics with little money to spend on pretty Bibles.—Gary Dickerson <slug@mail.utexas.edu>

The daily lives of 4 door-to-door salesmen are followed, as they sell with almost constant rejection, on the road, and longing to be home.. The grind causes burnout amongst them, they go travel across the USA attempting to sell high-priced bibles to a clientele of mostly poor Catholic families.—Huggo

This radically influential portrait of American dreams and disillusionment from Direct Cinema pioneers David Maysles, Albert Maysles, and Charlotte Zwerin captures, with indelible humanity, the worlds of four dogged door-to-door Bible salesmen as they travel from Boston to Florida on a seemingly futile quest to sell luxury editions of the Good Book to working-class Catholics. A vivid evocation of mid-century malaise that unfolds against a backdrop of cheap motels, smoky diners, and suburban living rooms, Salesman assumes poignant dimensions as it uncovers the way its subjects' fast-talking bravado masks frustration, disappointment, and despair. Revolutionizing the art of nonfiction storytelling with its nonjudgmental, observational style, this landmark documentary is one of the most penetrating films ever made about how deeply embedded consumerism is in America's sense of its own values.—Anonymous

This radically influential portrait of American dreams and disillusionment from Direct Cinema pioneers David Maysles, Albert Maysles, and Charlotte Zwerin captures, with indelible humanity, the worlds of four dogged door-to-door Bible salesmen as they travel from Boston to Florida on a seemingly futile quest to sell luxury editions of the Good Book to working-class Catholics.

SALESMAN follows four door-to-door Bible salesmen as they walk the line between hype and despair. Paul "The Badger" Brennan, Charles "The Gipper" McDevitt, James "The Rabbit" Baker, and Raymond "The Bull" Martos, are so nicknamed for their particular selling styles -- on their rounds. First making calls in and around Boston, where the company is based, then in Chicago at a sales conference, and finally in the promising new "territory" of Miami and vicinity. Their mission is simple: to convince people to buy what one of them calls "still the best seller in the world."

But although their customers are mostly middle, working-class Catholics recommended by the local church, the Bible is a hard sell. In action, the salesmen rely on trusty catch phrases: "Could you say if this would help the family? Could you see where this would be of value in the home? A gain to you?" Talking, pushing, cajoling, telling jokes and stories, throwing out compliments, the salesmen make their "pitches" to a wide range of customers -- lonely widows, married couples, Cuban immigrants, bored housewives -- from those who clearly cannot afford the $50 book to those who, in the end, are convinced by the salesman's somewhat too-cheerful patter.

From Webster, Massachusetts to Opa-Locka, Florida, the operating costs of the American Dream. Today SALESMAN is considered 'the direct cinema classic'.