Howard Hughes? Not really. George Peppard sketches a character without ever inhabit him. It's all effect. Carroll Baker, the brilliant Baby Doll, surrenders to the marketing demands and she revisits her aggressively sexual creature with more sparkle but less depth. Alan Ladd is the one that touches personal buttons and he is wonderful. Edward Dmytryck doesn't find a real center to Harold Robbins melodrama. Elizabeth Ashley's character exemplifies what I'm trying to say. Her journey is quite simply, absurd. She loves him and she hates him in a surprisingly unpredictable pattern. Absurd to such point that's not even entertaining but irritating. - As a side note, I had the experience to watch this movie on TCM with 5 twentysomethings - They laughed and laughed as if it was a hysterical comedy - I asked them what was so funny and their replay was, everything.