Plot

A series of misunderstandings leaves an advertising executive with a campaign for a product which has not yet been invented, while he romances his rival in the guise of its inventor.

Jerry Webster and Carol Templeton are both in the advertising business, but for different agencies. Annoyed by Jerry's methods of using alcohol and women to ensure contracts for his agency, Carol tries to get him thrown out of his profession. To avoid this Jerry bribes the girl who would testify against him by starring her in a TV commercial for a product named VIP that he's just made up. By accident these commercials are broadcast, and to keep his job, Jerry must come up with VIP for which he enlists the help of Doctor Linus Tyler. Carol goes to see the Doctor to try to get the VIP account, but because she and Jerry have never met, she mistakes Jerry for the Doctor. Jerry takes advantage of this situation to win her.—Leon Wolters <wolters@strw.LeidenUniv.nl>

A series of misunderstandings between Carol Templeton and Jerry Webster, representatives of two different advertising agencies, leads to a campaign for a product VIP, which doesn't exist. Meanwhile, Jerry romances Carol, although she does not realize who he is.—Huggo

In New York, Madison Avenue is the center of the advertising world, divided into workers and drones like a beehive. Carol Templeton is a professional that has just arrived from Omaha, Nebraska, to work in the Bracket, McGalpin and Gaines Advertising, expecting to be a winner through hard work. The unethical Jerry Webster works in the Ramsey and Son and entertains his clients with sexy women, bribes, and booze to ensure contracts for his agency. When the Southern J. Paxton Miller comes to New York to close the contract of the Cera Miller account, Carol prepares a presentation to the old man. However, Jerry wins the account by taking Miller to a nightclub with strippers, booze and a party later in his penthouse with the strippers, led by Rebel Davis. Carol is upset and goes to the advertising council to throw Jerry out of the advertising business. However, Jerry lures Rebel, who is to testify against him, offering the position of VIP girl in TV commercials for the new product VIP. Then he asks the team to not broadcast but only file the footage, since VIP doesn't actually exist. However, insecure Peter 'Pete' Ramsey, who has inherited the Ramsey and Son, orders a massive advertising campaign broadcasting the commercials to show himself off to his employees. In order to save his job and the agency, Jerry hires Doctor Linus Tyler, who is a lonely man, to develop VIP. Meanwhile, Carol decides to take the VIP account for her agency and she visits Dr. Tyler. However, she meets Jerry instead and believes that he is the famous scientist awarded with the Nobel Prize. Now Carol wants to convince Dr. Tyler to come to her agency and the cynical Jerry uses the situation to seduce Carol.—Claudio Carvalho, Rio de Janeiro, Brazil