It Should Happen to You (1954)

Walter Klavun: Bert Piazza

Quotes 

• Bert Piazza : [discussing an ad campaign]  But what's the angle?

  Evan Adams III : The 'average American girl!'

  Robert Grau : A lot of penetration there.

• Robert Grau : [Thinking about an ad for their product]  How's this? "Stars need it. Celebrities too. But, more important, it's the favorite of average American girls such as Miss Gladys Glover!"

  Bert Piazza : I don't think she's so average.

  Evan Adams III : Why not?

  Bert Piazza : Because she's unusual.

  Evan Adams III : That's what you men don't understand.

  Bert Piazza : What?

  Evan Adams III : That the average American girl IS unusual.

  Bert Piazza : How's that again?

  Evan Adams III : Exactly.

  Robert Grau : He's got something there BP.

• Bert Piazza : So the point we are trying to make is just this. That there is no reason for you to be unreasonable.

  Gladys Glover : I don't think I'm unreasonable.

  Entrikin : You don't?

  Gladys Glover : No. I think I'm reasonable. You are the ones who are "un".

• Bert Piazza : Anybody suggesting to me that this Gladys Glover thing was going to mushroom the way it has, I wouldn't have believed it.

• Evan Adams III : Who endorses products now? Movie stars, opera singers, debutantes, six-day bicycle riders. The whole things been done to death!

  Robert Grau : How's this! Stars use it, celebrities too; but, more important, it's the favorite of average American girls, such as, Miss Gladys Glover.

  Bert Piazza : I don't think she's so average.

  Evan Adams III : Why not?

  Bert Piazza : Because she's - unusual.

  Evan Adams III : That's what you men don't seem to realize.

  Bert Piazza : What?

  Evan Adams III : That the average American girl is unusual!