Director Elwood Price took the completed film to most of the big movie studios and TV networks and was roundly rejected, usually being told that no one wanted to see a documentary about "natives". He finally took it to exploitation legend Dan Sonney, who marketed it as an "outLaw" picture, one that was "too hot" for Hollywood to touch. It made a fortune.
The film was marketed as a documentary of the violent nationalist uprising in Kenya and played the grind-house circuit. Fabricated scenes filmed in front of a painted backdrop of an African village show nude and semi-clad "native" women being raped, strangled, and stabbed by machete-wielding maniacs.