IMDb RATING
6.4/10
1.8K
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An opinion pollster finds a town which is a perfect mirror of U.S. opinions.An opinion pollster finds a town which is a perfect mirror of U.S. opinions.An opinion pollster finds a town which is a perfect mirror of U.S. opinions.
- Awards
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Okay, I'll admit the plot is silly and contrived. Sure, the idea of an actuary determining that there is a "perfect" city that is actually statistically represents America in a microcosm is silly. And, their plan NOT to tell anyone in the town but surreptitiously poll just these townspeople in order to find out what America thinks about a wide variety of issues is far-fetched. BUT, with Jimmy Stewart and Jane Wyman as well as William Wellman's direction, who cares?! This is one of those "just sit back and enjoy" pictures that isn't particularly deep but that is charming and great fun to watch. And I think we need a few films like this now and again.
Certainly not one of the great comedies, but charming and rather whimsical in its own way. In this day and age of raucous and crude humour (if you can call it that), a movie like "Magic Town" will probably seem hopelessly old-fashioned and dated, but for those who prefer a quieter and more gentle humour, "Magic Town" will fill the bill very nicely. Very Frank Capra-like (not surprisingly since screenwriter Robert Riskin collaborated with Capra numerous times), "Magic Town" reminds us of a by-gone era, a time when living in a small town meant knowing your neighbours, pride in your community, and the moral values of common decency and humility were still part of everyday life. James Stewart as the pollster who discovers a town full of people whose opinions exactly mirror the national thinking gives his customary good performance, as does Jane Wyman as the newspaper publisher who wants to see change in the town. Many well-known character actors (Kent Smith, Wallace Ford, Ann Shoemaker and particularly Ned Sparks) provide capable support. A slight offering, perhaps, but quite worthwhile.
James Stewart stars as Rip Smith, a leading pioneer in the new sciences of public polling and demography. He discovers a small town that serves as a microcosm of the US, with the same percentages of men to women, farmers to shop-keepers, Democrats to Republicans, etc. Etc. This means that Rip and his two associates Ike (Ned Sparks) and Mr. Twiddle (Donald Meek) can survey this one town and get the same results as if they's polled the whole nation, saving companies vast amounts of time and money. However, to keep the townsfolk's answers honest, the trio of newcomers pose as insurance salesmen. Rip also falls for local gal Mary (Jane Wyman), but how will she and the others react when they learn the truth of why Rip's in town?
This was made during a time when the new advances in sociology, group psychology, and by extension Madison Avenue's advertising firms, were thought be on the pulse of the future of the nation. This kind of thinking could make for a thoughtful movie with the right script, but this isn't it. This is a traditional rom-com mixed with lukewarm social commentary and square citizenship lessons. Stewart and Wyman are both fine, as usual, and I liked seeing Ned Sparks, one of the busier character actors of the 1930's, acting wry and cynical again. This would be Sparks last film, as it would be for Harry Holman and Donald Meek, too. Director William Wellman keeps things moving quickly enough, but no one would consider this one of the better films by anyone involved.
This was made during a time when the new advances in sociology, group psychology, and by extension Madison Avenue's advertising firms, were thought be on the pulse of the future of the nation. This kind of thinking could make for a thoughtful movie with the right script, but this isn't it. This is a traditional rom-com mixed with lukewarm social commentary and square citizenship lessons. Stewart and Wyman are both fine, as usual, and I liked seeing Ned Sparks, one of the busier character actors of the 1930's, acting wry and cynical again. This would be Sparks last film, as it would be for Harry Holman and Donald Meek, too. Director William Wellman keeps things moving quickly enough, but no one would consider this one of the better films by anyone involved.
This picture feels like one of the Capra/Riskin classics of the thirties but made a decade later there's something not quite right. The prog-rock analogy would be when Marillion in the 80s tried to emulate Genesis of the 70s - really good but lacking authenticity.
The golden partnership of Frank Capra and Robert Riskin had broken up by now and both were pursuing solo careers. The two former friends now really disliked each other and when Riskin saw his old pal's IT'S A WONDERFUL LIFE, he was furious that Capra had made a film just like the ones he used to write himself. Consequently he made this as his reply. Although Riskin's film has exactly the same tone and mood as his earlier works he did with Capra in the thirties, he seems to try too hard to outdo Capra by making the story a little bit too far-fetched and being even more sentimental and mushy.
The films he made with Capra were incredibly sentimental but they work - they're believable and engaging. I think the passing of the decade from the thirties to the forties made this type of film too sweet for our tastes today. The thirties were a long time ago, we don't know anyone from that decade so we imagine them as a distinct species living in a Hollywood dream world where sentimentality was as natural as air and where an overwhelming sense of optimism, decency and kindness would always overcome the evils of society. OK, the forties is also a long time ago, because it's post-war those people don't seem that remote - they're virtually the same as us and don't think that differently to us. Seeing therefore that 1930s mind-set transposed to people whom we think are like us doesn't quite sit right.
Being a big 1930s movie fan, it's great although a little sad to see the stalwarts of the pre-code days - but much older. We've former leading men, Regis Toomey and Wallace Ford now in supporting roles. We have Donald Meek and the great grumpy Ned Sparks in their last roles. The presence of these 'old timers' adds some necessary nostalgia from the earlier decade. Necessary because the whole premise of this picture is to imbue the audience with a sense of how warm, cozy and innocent America was before the war. What Riskin tries to do is make another of his classic little guy fights and beats 'the man.' In this case the little guy is a whole innocent and idyllic little town and 'the man' is greed and corruption. The trouble is that it's now 1947 so stories like his didn't quite resonate with a cynical post-war audience. Just like IT'S A WONDERFUL LIFE, this film was a momentous flop at the time (although IAWL lost even more money!)
MAGIC TOWN is not a bad film, it's just a rather pale reflection of better films! Whereas those earlier picture developed tension and a sense of outrage when things looked like they were starting to go wrong for our hero, this just plods along its predestined well-trodden path. You don't develop any empathy with the characters. Maybe that's because the hero of this story isn't really James Stewart, it's vaguer than that. Is the hero meant to be the townsfolk, these "average Americans" or possibly good old American values.
You can't engage with these people. James Stewart as always is likeable but he's not loveable in this one. Jane Wyman is pleasant enough but she doesn't exhibit any real personality and you honestly couldn't care less whether or not any romance develops between her and James Stewart. Worst of all - it feels like hours and hours of the story are devoted to Mr Stewart coaching a basketball team of pretentious kids - nobody cares.... no, worse than that is actually the school song which again goes on for about an hour allowing the camera to pan over every single man, woman and dog in the whole annoying town allowing them all to do their bit of acting as tears of pride well up in their eyes and smiles of affection abound (I can't say I put my hand on my heart and look wistfully at the sky when I think of my old school but that's clearly what everyone in 1947 did!).
What's most disappointing is William Wellman, Mr Action himself. It's hard to believe that "Wild Bill" Wellman made such a slow paced (plodding through treacle) mediocre movie. But would Frank Capra have made it better? Probably not - his output in the fifties wasn't anything to be that proud about either.
The golden partnership of Frank Capra and Robert Riskin had broken up by now and both were pursuing solo careers. The two former friends now really disliked each other and when Riskin saw his old pal's IT'S A WONDERFUL LIFE, he was furious that Capra had made a film just like the ones he used to write himself. Consequently he made this as his reply. Although Riskin's film has exactly the same tone and mood as his earlier works he did with Capra in the thirties, he seems to try too hard to outdo Capra by making the story a little bit too far-fetched and being even more sentimental and mushy.
The films he made with Capra were incredibly sentimental but they work - they're believable and engaging. I think the passing of the decade from the thirties to the forties made this type of film too sweet for our tastes today. The thirties were a long time ago, we don't know anyone from that decade so we imagine them as a distinct species living in a Hollywood dream world where sentimentality was as natural as air and where an overwhelming sense of optimism, decency and kindness would always overcome the evils of society. OK, the forties is also a long time ago, because it's post-war those people don't seem that remote - they're virtually the same as us and don't think that differently to us. Seeing therefore that 1930s mind-set transposed to people whom we think are like us doesn't quite sit right.
Being a big 1930s movie fan, it's great although a little sad to see the stalwarts of the pre-code days - but much older. We've former leading men, Regis Toomey and Wallace Ford now in supporting roles. We have Donald Meek and the great grumpy Ned Sparks in their last roles. The presence of these 'old timers' adds some necessary nostalgia from the earlier decade. Necessary because the whole premise of this picture is to imbue the audience with a sense of how warm, cozy and innocent America was before the war. What Riskin tries to do is make another of his classic little guy fights and beats 'the man.' In this case the little guy is a whole innocent and idyllic little town and 'the man' is greed and corruption. The trouble is that it's now 1947 so stories like his didn't quite resonate with a cynical post-war audience. Just like IT'S A WONDERFUL LIFE, this film was a momentous flop at the time (although IAWL lost even more money!)
MAGIC TOWN is not a bad film, it's just a rather pale reflection of better films! Whereas those earlier picture developed tension and a sense of outrage when things looked like they were starting to go wrong for our hero, this just plods along its predestined well-trodden path. You don't develop any empathy with the characters. Maybe that's because the hero of this story isn't really James Stewart, it's vaguer than that. Is the hero meant to be the townsfolk, these "average Americans" or possibly good old American values.
You can't engage with these people. James Stewart as always is likeable but he's not loveable in this one. Jane Wyman is pleasant enough but she doesn't exhibit any real personality and you honestly couldn't care less whether or not any romance develops between her and James Stewart. Worst of all - it feels like hours and hours of the story are devoted to Mr Stewart coaching a basketball team of pretentious kids - nobody cares.... no, worse than that is actually the school song which again goes on for about an hour allowing the camera to pan over every single man, woman and dog in the whole annoying town allowing them all to do their bit of acting as tears of pride well up in their eyes and smiles of affection abound (I can't say I put my hand on my heart and look wistfully at the sky when I think of my old school but that's clearly what everyone in 1947 did!).
What's most disappointing is William Wellman, Mr Action himself. It's hard to believe that "Wild Bill" Wellman made such a slow paced (plodding through treacle) mediocre movie. But would Frank Capra have made it better? Probably not - his output in the fifties wasn't anything to be that proud about either.
Maybe the silliest story ever to make it onto the silver screen. James Stewart plays a pollster looking for a town of such mathematical perfection that, whatever you polled its people, it would reflect exactly what the entire nation would feel about a give subject. He finds this place in Grandview, and there he takes his team. When Stewart finds local newspaper editor Jane Wyman trying to convince the town council to build a new civic center, he butts in. If the town were to change at all, its magical polling phenomenon could fade. Similar to The Music Man, Stewart develops a relationship with Wyman to keep the town as it is. Fortunately, it's less cynical and fake than the relationship between the two main characters of The Music Man, and, where Robert Preston's love still seems suspicious by the end of that film, Stewart's feels genuine quickly. He doesn't want the miracle to end, but he is utterly seduced not only by Wyman, but also by the small town. When the town discovers their perfect polling ability, they screw it up pretty much instantly (79% of the population say they would vote for a woman president!). The town goes down the toilet, and it's up to some faithful citizens, joined by the reformed Stewart, to save it. As ridiculous as the initial concept for Magic Town is, it gets even worse near the end. Stewart did this film directly after It's a Wonderful Life, and the small town sentiment is nearly identical in both films. While the first touches me, it's simply schmaltzy in Magic Town. The performances by Stewart and Wyman, as well as many decent supporting performances from many ever-reliable character actors, are better than the movie deserves. Stewart, in particular, is great. I've never seen this guy give a bad performance, and he throws himself behind this awful script with his full soul. He almost got me to buy it. Wyman's beautiful eyes enchanted me. But in the end, the story was just too ludicrous. 6/10.
Did you know
- GoofsAt the soda fountain, between shots, the drinks are full, then half empty, then full again.
- Quotes
Mary Peterman: The air becomes charged with electricity around desperate men.
- Alternate versionsAlso available in a colorized version.
- How long is Magic Town?Powered by Alexa
Details
- Runtime1 hour 43 minutes
- Color
- Aspect ratio
- 1.37 : 1
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