CBS is adding to the crew that take to The Road in its forthcoming music competition show.

Grammy winner Gretchen Wilson has joined the series, which comes from creators Taylor Sheridan and Blake Shelton and follows several up-and-coming musical acts going on tour as the openers for headliner Keith Urban. The Road is slated to premiere on CBS in the fall.

Wilson will be the show’s “tour manager,” giving advice and guidance to the opening acts as they make their way through the competition. She’ll also perform herself.

“Stepping into the role of ‘tour manager’ for The Road has allowed me to take everything I’ve learned over all of my years of touring and pour it right back into these emerging musicians,” Wilson said in a statement. “Helping them sharpen their talents to capture the attention of these crowds across America, and guiding them through the real...