SAG-AFTRA National Board Approves Commercials Contracts That Prevent AI, Digital Replicas Without Consent
The SAG-AFTRA National Board approved its 2025 commercials contracts on Sunday in a deal that the negotiating committee says is worth $218.4 million in increased earnings and benefit plan contributions over the next three years.
If ratified, the contracts would prevent performers’ data and likeness from being used to train AI without consent, one-year streaming use fees would increase up to 33.33% and paid YouTube.com use would get a 12% increase over current traditional digital rates. Additionally, the agreements would see compounded increases in compensation at a rate of 5% in year one, 4% in year two and 3% in year three.
“A huge congratulations goes out to the commercials contracts negotiating committee for their diligent work in this agreement which is an important step forward for protecting the stability of performers’ livelihoods during this time of major technological upheavals in the ad industry,” SAG-AFTRA president Fran Drescher said in a Sunday statement.” The committee was...
If ratified, the contracts would prevent performers’ data and likeness from being used to train AI without consent, one-year streaming use fees would increase up to 33.33% and paid YouTube.com use would get a 12% increase over current traditional digital rates. Additionally, the agreements would see compounded increases in compensation at a rate of 5% in year one, 4% in year two and 3% in year three.
“A huge congratulations goes out to the commercials contracts negotiating committee for their diligent work in this agreement which is an important step forward for protecting the stability of performers’ livelihoods during this time of major technological upheavals in the ad industry,” SAG-AFTRA president Fran Drescher said in a Sunday statement.” The committee was...
- 28/04/2025
- di JD Knapp
- The Wrap
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