Netflix’s 2025 non-fiction offering, the three-part documentary series Bad Influence: The Dark Side of Kidfluencing, takes a thorough look into one of the most debated topics around the use of social media—kid influencers, or simply, kidfluencers. It specifically takes a look into the claims against Tiffany Smith, who trained her daughter, Piper Rockelle, and then a group of other children, to become social media influencers at a very young age and eventually pushed them to do just about anything for views and to generate earnings. While Bad Influence could have given a more general perspective on the shady world of kidfluencing by covering multiple cases, it still makes for an insightful, and sometimes disturbing, watch.

How did Piper Rockelle become an internet celebrity?

Bad Influence begins with an introduction to Piper Rockelle, a young girl raised alone by her mother, Tiffany Smith, after her biological father left the family while Tiffany was pregnant.