In the continued news network ratings battle, MSNBC was the big winner last week as it was the only one of the three major cable news networks to show gains in the coveted Adults 25-54 demographic. As reported by AdWeek, the March Madness basketball tournaments had a significant impact on cable news viewership, with MSNBC, CNN, and Fox News all seeing dips in total viewers during primetime. However, while CNN and Fox News also dipped in the primetime key demo, MSNBC posted surprising gains. For the week of March 17, 2025, MSNBC’s primetime lineup averaged 1.144 million total viewers and 107,000 in the 25-54 demo, per Nielsen ratings. This is a decline of -2% in total viewers from the week prior but a rise of +8% in the key demo. These numbers saw MSNBC drop from third to fifth in total primetime viewers but rise from 17th to tenth in the demo. As for the total day average,...