Patrick Whitesell Finds His First Deal, Invests in Peyton Manning’s Omaha Productions
Patrick Whitesell has found his first deal.
The former Endeavor executive chairman is making his first investment through his new Silver Lake backed firm: A stake in Peyton Manning’s Omaha Productions.
Whitesell’s firm will be a minority investor in Omaha, joining Peter Chernin’s North Road as a backer of the former NFL star’s media company.
Manning and former ESPN executive Jamie Horowitz founded Omaha in 2020, starting with a building block of the Monday Night Football “Manningcast,” as well as other sports content. It has since expanded into scripted content, lifestyle fare, branded content, podcasts and other genres.
Chernin invested in Omaha in 2023 via his North Road media rollup company. Omaha inked a nine-year deal with ESPN last year, covering the Manningcast and other programming like the Places franchise. Omaha has sold over 30 TV shows and films, the company says, to a number of networks and streaming platforms.
The former Endeavor executive chairman is making his first investment through his new Silver Lake backed firm: A stake in Peyton Manning’s Omaha Productions.
Whitesell’s firm will be a minority investor in Omaha, joining Peter Chernin’s North Road as a backer of the former NFL star’s media company.
Manning and former ESPN executive Jamie Horowitz founded Omaha in 2020, starting with a building block of the Monday Night Football “Manningcast,” as well as other sports content. It has since expanded into scripted content, lifestyle fare, branded content, podcasts and other genres.
Chernin invested in Omaha in 2023 via his North Road media rollup company. Omaha inked a nine-year deal with ESPN last year, covering the Manningcast and other programming like the Places franchise. Omaha has sold over 30 TV shows and films, the company says, to a number of networks and streaming platforms.
- 3/27/2025
- by Alex Weprin
- The Hollywood Reporter - Movie News
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