Roku annoys customers with power-on advertisements
A Roku smart TV set sold in the United Kingdom. (Courtesy photo)
Roku has drawn the ire of some customers by introducing advertisements that automatically play when a streamer first turns on their television sets.
The power-on ads, first spotted by Roku users over the weekend, included a trailer for the Walt Disney Company’s motion picture “Moana 2,” which became available to view on Disney Plus earlier this month.
A spokesperson for Roku confirmed the power-on ads, saying the move is part of a test with a few customers who use its smart TVs and streaming gadgets.
“Our recent test is just the latest example, as we explore new ways to showcase brands and programming while still providing a delightful and simple user experience,” the spokesperson said.
Customers are not delighted. Many took to social media, including Reddit and even Roku’s own official forum, to voice their displeasure.
Roku has drawn the ire of some customers by introducing advertisements that automatically play when a streamer first turns on their television sets.
The power-on ads, first spotted by Roku users over the weekend, included a trailer for the Walt Disney Company’s motion picture “Moana 2,” which became available to view on Disney Plus earlier this month.
A spokesperson for Roku confirmed the power-on ads, saying the move is part of a test with a few customers who use its smart TVs and streaming gadgets.
“Our recent test is just the latest example, as we explore new ways to showcase brands and programming while still providing a delightful and simple user experience,” the spokesperson said.
Customers are not delighted. Many took to social media, including Reddit and even Roku’s own official forum, to voice their displeasure.
- 3/18/2025
- by Matthew Keys
- The Desk
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