Sinclair rebranding multicast network Tbd to Roar
The logos for multicast networks Tbd and Roar.
After a period of new programming and ratings increases to boot, Sinclair has decided to rebrand its comedy-filled multicast television network.
Starting April 28, Tbd becomes Roar (stylized as Roar), with the new name intending to complete ” the network’s shift to broadcasting ground-breaking comedy franchises that deliver the funniest, most memorable, uproarious humor on TV,” Sinclair said in a statement on Monday.
“The launch of Roar marks the completion of a plan we set in motion 14 months ago—to position the network as a clear alternative to the traditional sitcom-based multicast networks by broadcasting live, audience based, comedy franchises,” Adam Ware, the Senior Vice President of Growth Networks at Sinclair, said in a statement. “The new identity truly reflects the network’s energy and ambition for audiences and advertisers alike.”
Tbd originally launched in 2010 as an extension of a local news website focused on the Washington,...
After a period of new programming and ratings increases to boot, Sinclair has decided to rebrand its comedy-filled multicast television network.
Starting April 28, Tbd becomes Roar (stylized as Roar), with the new name intending to complete ” the network’s shift to broadcasting ground-breaking comedy franchises that deliver the funniest, most memorable, uproarious humor on TV,” Sinclair said in a statement on Monday.
“The launch of Roar marks the completion of a plan we set in motion 14 months ago—to position the network as a clear alternative to the traditional sitcom-based multicast networks by broadcasting live, audience based, comedy franchises,” Adam Ware, the Senior Vice President of Growth Networks at Sinclair, said in a statement. “The new identity truly reflects the network’s energy and ambition for audiences and advertisers alike.”
Tbd originally launched in 2010 as an extension of a local news website focused on the Washington,...
- 3/3/2025
- by Matthew Keys
- The Desk
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