Meghan Markle Called Out By Clothing Designer Over ‘As Ever’ Brand Name
Reading Time: 3 minutes
Meghan Markle just can’t catch a break when it comes to trademarks.
On Tuesday, we reported that Meghan had renamed her lifestyle brand — which had previously been known as American Riviera Orchard — after running into copyright difficulties.
Turns out it’s not easy to trademark geographical place names, and Aro has become something of an official nickname for Santa Barbara.
So Meghan selected a new name that seemed pretty safe:
Meghan, Duchess of Sussex smiles during day six of the Invictus Games Düsseldorf 2023 on September 15, 2023 in Duesseldorf, Germany. (Photo by Lukas Schulze/Getty Images for Invictus Games Düsseldorf 2023) Meghan’s New Brand
The Duchess settled on “As Ever,” an easy-to-remember name that has the added benefit of tying in with her recent return to Instagram.
(Meghan generally signs off on her posts with “As Ever, Meghan.”)
Alas, it seems that Meghan’s long-awaited launch has...
Meghan Markle just can’t catch a break when it comes to trademarks.
On Tuesday, we reported that Meghan had renamed her lifestyle brand — which had previously been known as American Riviera Orchard — after running into copyright difficulties.
Turns out it’s not easy to trademark geographical place names, and Aro has become something of an official nickname for Santa Barbara.
So Meghan selected a new name that seemed pretty safe:
Meghan, Duchess of Sussex smiles during day six of the Invictus Games Düsseldorf 2023 on September 15, 2023 in Duesseldorf, Germany. (Photo by Lukas Schulze/Getty Images for Invictus Games Düsseldorf 2023) Meghan’s New Brand
The Duchess settled on “As Ever,” an easy-to-remember name that has the added benefit of tying in with her recent return to Instagram.
(Meghan generally signs off on her posts with “As Ever, Meghan.”)
Alas, it seems that Meghan’s long-awaited launch has...
- 2/19/2025
- by Tyler Johnson
- The Hollywood Gossip
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