Two of the Longest-Running Anime in History Air Without Sponsors or Commercials After Major TV Network Scandal

Fuji Television Network -- one of Japan’s largest broadcasters, and well-known for broadcasting hit anime shows such as the currently airing Dragon Ball Daima, One Piece, Honey Lemon Soda and more -- has been embroiled in a public scandal for months, and its effects continue to be felt. Now, after several high-profile companies have pulled their sponsorship, two of Fuji TV’s most celebrated anime are left without backing.
Via Unseen Japan, the world's longest-running animated television series, Sazae-san, has seen a substantial drop in sponsorship in response to Fuji TV’s sexual assault scandal and its continuing fallout. Although not widely known in the West, Sazae-san, which portrays an idealized Japanese family, is one of Japan's most cherished anime and is a cultural institution. At the end of an episode, a placard displaying the show's sponsors is shown, but on Jan.19, X user @arakawakohsen_B documented the show's waning support.
Via Unseen Japan, the world's longest-running animated television series, Sazae-san, has seen a substantial drop in sponsorship in response to Fuji TV’s sexual assault scandal and its continuing fallout. Although not widely known in the West, Sazae-san, which portrays an idealized Japanese family, is one of Japan's most cherished anime and is a cultural institution. At the end of an episode, a placard displaying the show's sponsors is shown, but on Jan.19, X user @arakawakohsen_B documented the show's waning support.
- 2/4/2025
- by Adrian van Wyk
- CBR
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