Josh Goldstine, the Warner Bros. marketing chief who spearheaded the “Barbie” promotional campaign heard ’round the world, is stepping down. The studio’s head of international distribution Andrew Cripps is also departing his role.

As part of the major shakeup, longtime Warner Bros. domestic distribution chief Jeff Goldstein has been elevated to oversee all aspects of the company’s global theatrical exhibition efforts. Goldstein’s promotion and Cripps and Goldstine’s departures are part of a structural reorganization at the studio as the movie theater business at large attempts to regain its footing after the pandemic and two labor strikes.

“In building for the future, we have made the decision to realign our business unit with a singular global operation at its center to offer greater alignment for all our team members in the years ahead,” Warner Bros. co-chiefs Michael DeLuca and Pam Abdy said in a statement.

Goldstine joined the Warner Bros.