Authentic Studios and Baz Luhrmann are having a little more conversation about Elvis Presley. Luhrmann is directing and producing a new documentary about the King of Rock & Roll, centered on never-before-seen footage and recordings of Presley that he unearthed while creating his film “Elvis.”

That’s one of several projects in the works at Authentic Studios, part of the entertainment division of intellectual property brand management firm Authentic Brand Group. Nearly two years after launching a studio division to produce films and TV series tied to its various intellectual properties, Authentic has already sold 14 projects to various outlets.

The output comes after the team at Authentic realized that they wanted to do more than just license their IP — which includes icons like Marilyn Monroe, Elvis Presley and Muhammad Ali; living legends like Shaquille O’Neal and David Beckham; and dozens of brands including Sports Illustrated, Reebok, Juicy Couture and Brooks Brothers.