Designer sneakers are like designer handbags. Once you have one, it becomes an obsession. While sneakers are now some of the most sought-after designer items, they didn’t always have a cult following.

The Birth of Sneaker Culture: How Air Jordans Sparked a Movement

The phenomenon of ‘sneakerheads’ who battle it out to buy the season’s must-have sneakers can be traced back to the original cult-favorite sneakers: the Air Jordans.

The Nike Air Jordan shoes are the original cult favorite and are considered the biggest catalyst for sneaker culture

These iconic sneakers are still going strong today. It is one of the most successful celebrity collaborations of all time. The Nike x Jordan partnership would start the trend of celebrities collaborating with athleisure brands and fashion labels.

No sneaker collection is complete without a pair of Air Jordans, and we’re diving deep into their world.

How do you spot fake Air Jordans?...