Pluto TV Revamping On-Demand Library Interface to Boost Content Discovery | Exclusive
Pluto TV is revamping the user interface of its video on-demand (VOD) library as the free, ad-supported streamer looks to capitalize on growing consumption of the platform’s offerings, TheWrap has learned.
The redesign features a modernized user interface as well as enhanced functionality, with improvements including a hero carousel, personalized and trending content recommendations and horizontal browse categories. The new layout will also streamline the Continue Watching feature, making it easier for viewers to pick up where they left off.
The redesign has been piloted across Apple tvOS and Android TV and will be rolling out on Amazon Fire TV this week.
Pluto video-on-demand library user interface (Photo courtesy of Pluto TV)
Pluto, which is a profitable, $1 billion-in-revenue-per-year business and whose majority of consumption comes from its live linear channels, has generated a record 5.6 billion total viewing hours, up 5% year over year. (The company declined to disclose the exact...
The redesign features a modernized user interface as well as enhanced functionality, with improvements including a hero carousel, personalized and trending content recommendations and horizontal browse categories. The new layout will also streamline the Continue Watching feature, making it easier for viewers to pick up where they left off.
The redesign has been piloted across Apple tvOS and Android TV and will be rolling out on Amazon Fire TV this week.
Pluto video-on-demand library user interface (Photo courtesy of Pluto TV)
Pluto, which is a profitable, $1 billion-in-revenue-per-year business and whose majority of consumption comes from its live linear channels, has generated a record 5.6 billion total viewing hours, up 5% year over year. (The company declined to disclose the exact...
- 11/11/2024
- by Lucas Manfredi
- The Wrap
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