Two talent management firms are uniting to combine their rosters, resources, and workforces. Whalar Group, an influencer marketing company with an active presence in the creator world, has acquired U.K.-based Sixteenth for an undisclosed sum.

The deal brings together Whalar’s in-house management team — dubbed Whalar Talent — with seven-year-old Sixteenth and its creator roster. The result will be a combined firm that will operate under the Sixteenth name but will be led Whalar Talent President Victoria Bachan. Sixteenth Founder Danny Lowney will stay on through the integration period before taking an advisory role at the merged company.

Whalar’s wide-reaching creator network will link up with a Sixteenth roster that includes notable names in categories like lifestyle. The resulting talent firm will include 44 managers who will work with 300 creators, including YouTube star Ali Abdaal and canine legend Doug The Pug.

This acquisition is the latest example of the...