Bango releases global “Subscription Wars” trend report
Comcast’s StreamSaver bundle includes Netflix, Peacock and Apple TV Plus at a discounted price, offered exclusively to Xfinity TV and Internet subscribers. (Courtesy image)
Commerce technology firm Bango has consolidated three of its regional “Subscription Wars” reports released earlier this year into a comprehensive global report that examines some of the biggest trends in subscription streaming and bundling.
The report, called “Subscription Wars: Global Trends,” includes data points from more than 16,400 subscribers in the United States and several European and Latin American countries, including the United Kingdom, Germany, France, Spain, Italy, Mexico, Brazil, Colombia, Chile, Argentina and Peru.
The report hits on central themes that were found in Bango’s three regional papers earlier this year, including an uptick in subscription fatigue, a desire among consumers to have a centralized platform for managing video subscriptions and an increased interest in bundling different subscriptions together.
The majority of subscribers surveyed...
Commerce technology firm Bango has consolidated three of its regional “Subscription Wars” reports released earlier this year into a comprehensive global report that examines some of the biggest trends in subscription streaming and bundling.
The report, called “Subscription Wars: Global Trends,” includes data points from more than 16,400 subscribers in the United States and several European and Latin American countries, including the United Kingdom, Germany, France, Spain, Italy, Mexico, Brazil, Colombia, Chile, Argentina and Peru.
The report hits on central themes that were found in Bango’s three regional papers earlier this year, including an uptick in subscription fatigue, a desire among consumers to have a centralized platform for managing video subscriptions and an increased interest in bundling different subscriptions together.
The majority of subscribers surveyed...
- 9/21/2024
- by Matthew Keys
- The Desk
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