Welcome to the world of oil. Those are the ominous words that end the first trailer for “Landman,” Taylor Sheridan’s new drama series starring Billy Bob Thornton, Jon Hamm and Demi Moore. The show will premiere its first two episodes on Paramount+ Nov. 17.

“The oil and gas industry makes $3 billion a day in pure profit. And it’s only getting bigger,” Thornton’s Tommy Norris says in the opening of the trailer. He then outlines that to make that money, you need to do two things: secure the land and manage the people.

“First part’s pretty simple. It’s the second part that can get you killed,” Tommy says.

After he drops that bomb, disaster strikes. Dynamic shots of men in suits boarding private planes and Tommy in his cowboy hat are replaced by a scene of workers on an oil rig. The trailer then cuts to blast as the sound drops out.