Pussy Island was the original title of Blink Twice, reflecting a deeper narrative of abuse and power dynamics on the private island. Zo Kravitz wanted to reclaim the word but faced push back from studios and viewers, leading to the title change. The film delves into the dark truth behind Slater's private island, highlighting the character's sense of entitlement.

Before settling on Blink Twice, Zo Kravitz had a different working title for her directorial debut. A psychological crime thriller, Blink Twice stars Naomi Ackie (I Wanna Dance With Somebody) as Frida, a down-on-her-luck cocktail waitress and aspiring nail artist, and Channing Tatum (Magic Mike) as Slater King, a billionaire tech mogul who recently retreated from the public eye after being called out on his inappropriate behavior. The film doesn't dwell on what he did, but it does take pains to show that Slater learned from his "cancelation" by seeking out therapy and buying an island.