Comcast offers a streaming TV service called Now TV Latino that includes 25 Spanish-language channels for $10 per month. (Courtesy photo)

The average Spanish-speaking household in the United States outspends the average overall household on subscription streaming video services (SVOD) by about $20.

That is one of the key takeaways from Parks Associates‘ refreshed North American Streaming Video Tracker, which finds Hispanic-identifying households are more likely to shell out cash for streaming services and continue their subscriptions if they are being served content that they find relevant to their interests.

Around 19 percent of the U.S. population identifies as Hispanic or Latino, according to data from the U.S. Census Bureau released in 2020. Additionally, more than 13 percent of households in the U.S. speak Spanish at home.

Historically, Spanish-speaking video consumers have been underserved by the marketplace, with just a handful of traditional broadcast and cable TV channels available to them. For this reason,...