House Democrat Eric Swalwell Teams With Showbiz Insiders to Craft Meme-Friendly Political Ads: ‘This Election Is About Freedom Over Fear’
The final scoring session was done in under 30 minutes. The only question to be sorted out: Should the first ominous note hit just before or after the reveal of Trump?
On Aug. 5, writer-producer David Grae, editor Michael Lim and composer W.G. Snuffy Walden gathered via Zoom with Rep. Eric Swalwell, D-Calif., to study a cut of a pointed political ad created as part of a larger campaign to keep former President Donald Trump from retaking the White House.
The Hollywood production veterans realized that the timing of a key moment in Walden’s score for the 30-second spot needed adjusting. Swalwell acknowledged that Walden, an Emmy winner for his work on “The West Wing,” had a tough assignment.
“You’re being asked to go from ‘Here Comes the Sun’ to ‘Jaws,’” he observed with a laugh. The video being dissected features a Trump impersonator at the wheel of a school bus.
On Aug. 5, writer-producer David Grae, editor Michael Lim and composer W.G. Snuffy Walden gathered via Zoom with Rep. Eric Swalwell, D-Calif., to study a cut of a pointed political ad created as part of a larger campaign to keep former President Donald Trump from retaking the White House.
The Hollywood production veterans realized that the timing of a key moment in Walden’s score for the 30-second spot needed adjusting. Swalwell acknowledged that Walden, an Emmy winner for his work on “The West Wing,” had a tough assignment.
“You’re being asked to go from ‘Here Comes the Sun’ to ‘Jaws,’” he observed with a laugh. The video being dissected features a Trump impersonator at the wheel of a school bus.
- 8/14/2024
- by Cynthia Littleton
- Variety Film + TV
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