Integration of folklore and native cultural elements has enriched the Asian horror scene over the last few decades. The element of supernatural dread gets an added edge when combined well with the eastern principles of karma, curses, and reincarnation—something that was the intention of Thai director Ekkachai Srivichai when he conceptualized his latest horror entry, The Cursed or Moei: The Promised. However, despite having a decent enough plotline to carry the movie forward, The Cursed is quite literally cursed with unnecessary and at times nonsensical jump scares and a confusing nonlinear narrative, which by the end becomes jam packed with subplots. With better direction, the movie had the potential of gaining a place among other lesser-known Thai cult classic horror flicks, but unfortunately The Cursed ends up being an example of how not to structure a good horror movie.

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