NBCU Expects to Surpass $1.25 Billion in Paris Olympics Ad Sales, Setting New Record
NBCUniversal is setting a record of its own in the 2024 Paris Olympics.
The Comcast-backed media conglomerate expects to win more than $1.25 billion in advertising tied to the big athletic extravaganza, a new high in terms of Madison Avenue backing.
“The 2024 Paris Games have delivered a uniquely powerful halo for brands at an incredible scale with a highly engaged and passionate audience,” said Mark Marshall, NBCU’s chairman of global advertising and partnerships, in a statement. ” We are proud to have secured the highest Olympic and Paralympic advertising in the history of the Games, and are grateful to our advertisers for their partnership.
The Comcast-backed media conglomerate expects to win more than $1.25 billion in advertising tied to the big athletic extravaganza, a new high in terms of Madison Avenue backing.
“The 2024 Paris Games have delivered a uniquely powerful halo for brands at an incredible scale with a highly engaged and passionate audience,” said Mark Marshall, NBCU’s chairman of global advertising and partnerships, in a statement. ” We are proud to have secured the highest Olympic and Paralympic advertising in the history of the Games, and are grateful to our advertisers for their partnership.
- 7/30/2024
- by Brian Steinberg
- Variety - TV News
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