CBS Expands Partnership With NuTime Media To Sell National Advertising Opportunities for ‘The Gates’
After first striking a partnership deal with CBS Media Ventures in March 2021 to help the preeminent company in television syndication connect advertisers with African American consumers, NuTime Media is furthering its relationship with CBS to help the network sell advertising for new daytime drama series “The Gates.”
As part of its agreement, Black-owned NuTime Media will act as a sales rep to sell national advertising opportunities for “The Gates.”
“We are thrilled to add ‘The Gates’ to our portfolio of products,” said Morris McWilliams, NuTime Media’s president and CEO, in a statement. “A daytime drama of this kind has not been on broadcast television in over 35 years, and we are certain it will fill that void and have positive appeal with African American audiences.”
Michele Val Jean
Sonja Flemming/CBS
Launching in January 2025 on CBS, “The Gates” is the first all-new daytime soap opera to launch on broadcast television since the 1999 debut of “Passions.
As part of its agreement, Black-owned NuTime Media will act as a sales rep to sell national advertising opportunities for “The Gates.”
“We are thrilled to add ‘The Gates’ to our portfolio of products,” said Morris McWilliams, NuTime Media’s president and CEO, in a statement. “A daytime drama of this kind has not been on broadcast television in over 35 years, and we are certain it will fill that void and have positive appeal with African American audiences.”
Michele Val Jean
Sonja Flemming/CBS
Launching in January 2025 on CBS, “The Gates” is the first all-new daytime soap opera to launch on broadcast television since the 1999 debut of “Passions.
- 7/23/2024
- by Errol Lewis
- Soap Opera Network
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