Xbox Beat PlayStation and Nintendo to an Unwanted Accolade as it Pushes 2024’s Most Surprising ‘Flop’ Via an Incredibly Unethical Manner that Spells Disaster

Xbox has not been having the best year so far. It most recently came under fire for closing multiple Bethesda studios and having poor reception from Hellblade 2’s release. Now, the trillion-dollar company is receiving bad press again for putting ads upon booting up a current generation Xbox.
Hellblade 2 is being advertised to all players who boot up the console, whether they’ve played the game or not. While it won’t pop up again, this is setting a dangerous precedent that could lead to PlayStation and Nintendo following suit.
Xbox Pushing Ads – Who Asked For This? There’s better ways to advertise a game.
The newest Ninja Theory project is being advertised to all Xbox players on console start-up. On the menu, you can play the game through Game Pass or by purchasing it. In addition, you can watch the trailer to see what the game is all about.
Hellblade 2 is being advertised to all players who boot up the console, whether they’ve played the game or not. While it won’t pop up again, this is setting a dangerous precedent that could lead to PlayStation and Nintendo following suit.
Xbox Pushing Ads – Who Asked For This? There’s better ways to advertise a game.
The newest Ninja Theory project is being advertised to all Xbox players on console start-up. On the menu, you can play the game through Game Pass or by purchasing it. In addition, you can watch the trailer to see what the game is all about.
- 5/30/2024
- by Travis Vuong
- FandomWire
Similar News
Asca Releases Bye Bye, Earth Season 2 Anime Ending Song Music Video
- 5/17/2025
- by Mikikazu Komatsu
- Crunchyroll
Grok Pivots From ‘White Genocide’ to Being ‘Skeptical’ About the Holocaust
- 5/16/2025
- by Miles Klee
- Rollingstone.com

Deadpool 2 director in talks to helm Gears of War movie for Netflix
- 5/16/2025
- by Dan Selcke
- Winter Is Coming

Helldivers 2 Players Are Begging Arrowhead to Not Patch This New Bug
- 5/16/2025
- by Farhan Asif
- FandomWire

This Bleach Soi Fon Art Is How I Know Tite Kubo’s Fans Will Never Stop Objectifying Women
- 5/16/2025
- by Aaheli Pradhan
- FandomWire

"10/10 No Notes": Incredible Poppy Playtime Cosplay Looks Like The Real Deal
- 5/16/2025
- by Brandon Key
- ScreenRant

Never Lose A Joy-Con Again With This New Switch 2 Feature
- 5/16/2025
- by Kyle Gratton
- ScreenRant

The Red Dead Redemption 2 Nintendo Switch 2 Rumor Better be True
- 5/16/2025
- by Dipan Saha
- FandomWire

Nintendo May Have Designed the Switch 2 to Be More Powerful When Docked
- 5/16/2025
- by Dipan Saha
- FandomWire

IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.