Vogue’s Met Gala Coverage Sees Viewership Explosion, as Consumers Flock to TV Sets (Exclusive)
The Met Gala may technically be a charitable fundraising event for the Metropolitan Museum of Art’s Costume Institute. But it has also become a formidable event franchise for Vogue, the Condé Nast-owned publication that now helps organize the annual fashion-forward event.
That is reflected on the viewership numbers Vogue says it saw for Met Gala-related content, all of which were up sharply from last year, with video in particular a driving force.
Condé Nast says that the Met Gala livestream had 74 million views across its owned platforms (i.e. Vogue.com) as well as on YouTube and TikTok, up 30 percent from a year ago. And it had 2.1 billion total video views in its first seven days across all video content made for the Met Gala, including livestream, replays, clips on its owned-and-operated platforms, social and YouTube, up 73 percent from last year.
“Our content strategy around the Met Gala centers...
That is reflected on the viewership numbers Vogue says it saw for Met Gala-related content, all of which were up sharply from last year, with video in particular a driving force.
Condé Nast says that the Met Gala livestream had 74 million views across its owned platforms (i.e. Vogue.com) as well as on YouTube and TikTok, up 30 percent from a year ago. And it had 2.1 billion total video views in its first seven days across all video content made for the Met Gala, including livestream, replays, clips on its owned-and-operated platforms, social and YouTube, up 73 percent from last year.
“Our content strategy around the Met Gala centers...
- 20/05/2024
- di Alex Weprin
- The Hollywood Reporter - Movie News
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