Fl Entertainment Becomes Banijay Group Under ‘Big Brother’ Company Rebrand
Exclusive: There’s a group-wide rebrand afoot at Fl Entertainment, the parent of Big Brother firm Banijay.
Euronext Amsterdam-listed Fl will now be known as Banijay Group, with three Banijay-branded subsidiaries sitting underneath. Banijay Entertainment (formerly Banijay) will house the content production and distribution business under CEO Marco Bassetti.
Banijay Live is the new moniker for live experiences business Banijay Events, and Banijay Gaming is the new name for the company’s online sports betting and gaming activities, housing Betclic and Bet at Home.
From a reporting standpoint, Banijay Entertainment and Banijay Live will be housed together under Bassetti, with Nicolas Béraud running Banijay Gaming as CEO.
Like the existing Banijay TV group, Banijay Entertainment will comprise more than 130 production companies across 21 territories. Producers in the group include Bunim/Murray, the Endemol Shine- and Nordisk-branded labels, Grøenlandia, Initial, Kudos, Mastiff, Remarkable and Stephen David Entertainment and Banijay Rights is the distributor,...
Euronext Amsterdam-listed Fl will now be known as Banijay Group, with three Banijay-branded subsidiaries sitting underneath. Banijay Entertainment (formerly Banijay) will house the content production and distribution business under CEO Marco Bassetti.
Banijay Live is the new moniker for live experiences business Banijay Events, and Banijay Gaming is the new name for the company’s online sports betting and gaming activities, housing Betclic and Bet at Home.
From a reporting standpoint, Banijay Entertainment and Banijay Live will be housed together under Bassetti, with Nicolas Béraud running Banijay Gaming as CEO.
Like the existing Banijay TV group, Banijay Entertainment will comprise more than 130 production companies across 21 territories. Producers in the group include Bunim/Murray, the Endemol Shine- and Nordisk-branded labels, Grøenlandia, Initial, Kudos, Mastiff, Remarkable and Stephen David Entertainment and Banijay Rights is the distributor,...
- 5/15/2024
- by Jesse Whittock
- Deadline Film + TV
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