The at the center of Neon — up-and-coming reggaetonero Santi (Tyler Dean Flores), his aspiring talent manager Ness (Emma Ferreira), and determined creative director Felix (Jordan Mendoza) — are . The three childhood besties move to Miami and meet powerful record label executive Mia (Courtney Taylor), who believes in their vision. However, they later discover that, despite having a keen eye for talent and a true passion for her job, Mia is actually a record label assistant who keeps getting passed up in favor of nepo babies and lazy interlopers.

That’s not a problem for the foursome, who are so hungry for success that they’ll do whatever they have to do to achieve it. They’re all hard workers, but showrunner Max Searle tells Tudum, “Hustle is not even enough sometimes. You really have to do whatever you can and scratch and claw to get any notoriety or attention or anything.