In a recent interview with Men’s Non-No the producer of Bleach, Yoshihiko Tominaga, disclosed that Studio Pierrot is launching a new studio ‘Pierrot Films’.

By launching the new sub-brand, Studio Pierrot, known for long-running series like Naruto and Bleach, is making a strategic shift, acknowledging the evolving anime landscape and the growing demand for high-quality, shorter-season anime, a trend Pierrot hasn’t always embraced as effectively as other studios.

Tominaga revealed that while the studio excels at long-term productions, it hasn’t always kept pace with the trend of shorter, impactful series like Jujutsu Kaisen. To adapt to this changing audience preference Pierrot Films will focus on producing such projects, starting with the highly anticipated Bleach: Thousand Year Blood War.

“In recent years, there has been a shift in the anime industry towards producing high-quality series with shorter seasons. While Pierrot is known for its long-running and consistently high-quality productions,...