In an eagerly awaited move, Netflix is set to premiere a new comedy that takes audiences back to a pivotal moment in breakfast history. Titled “Unfrosted: The Pop-Tart Story,” the film marks Jerry Seinfeld’s first foray into movie directing, promising to blend his iconic humor with a slice of 1960s Americana.

Scheduled for release on May 3, 2024, “Unfrosted” is inspired by the real-life corporate rivalry between breakfast giants Kellogg’s and Post. Set against the backdrop of 1963 Michigan, the story unfolds as both companies ambitiously vie to invent a game-changing breakfast pastry, igniting a tale filled with ambition, betrayal, and a sprinkling of sugary satire.

Seinfeld, best known for his eponymous TV sitcom “Seinfeld,” not only directs but has also co-written the screenplay alongside collaborators Spike Feresten, Barry Marder, and Andy Robin. This creative team, having previously contributed to some of “Seinfeld’s” most memorable episodes, brings their sharp wit and...