Snow White, Cinderella & Catalogue Of Fairytale Characters To Be Reimagined By Transmedia Firm Elf Labs
Exclusive: Ever wondered what a zombie Cinderella or Snow White in a Dia de los Muertos universe might look like?
A next-gen transmedia business, Elf Labs, is planning to answer those questions by bringing reimagined versions of dozens of classic characters to life.
The LA-based Elf Labs officially launches today after amassing over 400 copyrights and 140 trademarks for some of the most popular characters in children’s literature, also including Peter Pan, Pinocchio and Sleeping Beauty.
The company was previously known as Toon Studio but has rebranded and refinanced with plans to create new versions of classic characters.
Deadline hears Elf Labs is building an immersive, cloud-based streaming platform for the characters and will also launch content based on the characters directly on YouTube, bypassing traditional gatekeepers. AI animation and digital distribution tools have developed, with content targeted at all age ranges.
Elf Labs counts DreamWorks alumnus and Beavis & Butthead director...
A next-gen transmedia business, Elf Labs, is planning to answer those questions by bringing reimagined versions of dozens of classic characters to life.
The LA-based Elf Labs officially launches today after amassing over 400 copyrights and 140 trademarks for some of the most popular characters in children’s literature, also including Peter Pan, Pinocchio and Sleeping Beauty.
The company was previously known as Toon Studio but has rebranded and refinanced with plans to create new versions of classic characters.
Deadline hears Elf Labs is building an immersive, cloud-based streaming platform for the characters and will also launch content based on the characters directly on YouTube, bypassing traditional gatekeepers. AI animation and digital distribution tools have developed, with content targeted at all age ranges.
Elf Labs counts DreamWorks alumnus and Beavis & Butthead director...
- 23.4.2024
- von Jesse Whittock
- Deadline Film + TV
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