Netflix has released the trailer for Jerry Seinfeld’s upcoming Pop-Tart movie, “Unfrosted,” set for release on May 3.

Per Netflix’s Tudum, the logline for “Unfrosted” reads, “Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A tale of ambition, betrayal, sugar, and menacing milkmen, ‘Unfrosted’ stars writer-director Jerry Seinfeld.”

As Tudum acknowledges on the official “Unfrosted” page, Seinfeld has been contemplating the Pop-Tart origin story for years. For example, he made his artistic vision clear in a 2018 post on X/Twitter: “At one point I was thinking about an invention of the Pop Tart movie. Imagine the drunk on sugar-power Kellogg’s cereal culture of the mid-60’s in Battle Creek, Mi. That’s a vibe I could work with.” He also brought up the idea on “The Late Show” in 2010.

In addition to Seinfeld, the...